HIGH IMPACT
INSTALLATIONS ;
CHALLENGED WITH A NEW CREATIVE DIRECTORS FIRST COLLECTION LAUNCH.
In September 2018 Burberry Regent Street was curated into a bespoke fusion of art and commerce.
The visual direction for the space was to create high impact repetition of new icons, generating new rules of display for each area within the store.
Highly detailed planograms were constructed of each area of the store mapping out each product category and rule.
We installed over a 3 night period and brought all of the regional teams together to take part in training sessions to capture the excitement and momentum of a key brand moment.
CONSISTENT
COMMUNICATION;
DIRECTIVES DELIVERY
All seasonal communication is delivered via dedicated web channels ensuring all information can be found easily and referenced consistently across the teams.
Blending physical and digital visual merchandising techniques to ensure product and implementation accuracy.