Burberry Virtual Showroom
During the global pandemic the team had to quickly pivot and find new ways of working in a 100% digital environment. Working cross functionally with IT, Microsoft power platforms partners, Showroom teams and Merchandising we delivered a 360 virtual showroom environment utilising Microsoft Spaces.
The project quickly transitioned from the Microsoft environment to a fully integrated digital solution via NuOrder.
Working with the NuOrder team to implement all necessary data streams; align and standardise all of our pre-ecom accessories imagery into a centralised database so the fully digitised collection could be viewed just days after a runway walked.
DATA CAPTURE
This project developed a much greater understanding of data analytics in visual display; clear visual collection information informs the team throughout the building of directives through to implementation into stores.
The ability to visualise iterations of collection from runway to retail.